About

Julia Mateian decided to launch The 26th Look while completing her Master in Marketing at HEC Montreal. Fascinated by the blogosphere phenomenon, she wrote a thesis on the impact of collaborations in between luxury brands and fashion bloggers on consumers. She quickly developed an interest and passion for her blog and decided to make it her career. The 26th Look is referring to the age when Julia started to write – a year where she took important decisions. After only a year, The 26th Look won several prizes at the Made In Blog Awards like the 3rd position for best lifestyle canadian blog and made it in the top for the fashion and restaurants categories. This blog is for any fashionista that wants to be inspired by daily outfit posts, the foodie seeking out the best places to go and the traveler looking for hidden gems around the world. But above all, The 26th look reflects the personal passions and inspirations of its creator.

Julia Mateian a décidé de lancer The 26th Look tout en complétant sa Maîtrise en Marketing à HEC Montréal. Fascinée par le phénomène de la blogosphère, elle a écrit une thème étudiant l’impact des collaborations entre marques de luxe et blogueurs mode sur les consommateurs. Elle a rapidement développé un intérêt et une passion réelle pour son blogue et a décidé d’en faire sa carrière. The 26th Look fait allusion à l’âge où Julia à décidé d’écrire – une année, entre autres, où de grandes décisions ont été prises. Après un an seulement, The 26th Look a remporté plusieurs prix au Made in Blog Awards dont la 3ème place comme blogue style de vie canadien et dans le top 10 dans la catégorie mode et restaurants. Ce blogue est pour toute fashionista qui veut s’inspirer par des tenues quotidiennes, pour la foodie qui est à la recherches des meilleurs endroits où manger et pour la voyageuse qui souhaite découvrir les recoins cachés à travers le monde.  Mais avant tout, The 26th look reflète les passions et inspirations personnelles de sa créatrice.

21 Comments

  • Reply Ovidiu March 14, 2013 at 7:40 am

    Excellent look…best of luck for your MASTER in fashion…

  • Reply Renee March 27, 2013 at 6:34 pm

    Very pretty outfit ideas! Makes me look forward to spring even more.

    • Reply Julia Mateian March 28, 2013 at 7:23 am

      Thank you Renee! I am definitely excited for spring too 🙂

  • Reply sabrinax89 April 16, 2013 at 9:50 pm

    Louve your blog! You have a great sense of style and it’s great to be able to follow a fellow Montrealer 🙂 This has definitely given me the courage to go ahead with my own blog (being a marketing student myself). Thanks for the inspiration and good luck 🙂

    • Reply Julia Mateian April 16, 2013 at 10:13 pm

      I’m happy you like it and I’m looking forward to seeing your blog ;)!

  • Reply roxanescheler April 25, 2013 at 7:40 am

    Félicitations Julia, aucun doute que tu iras très loin …..Belle idée ton blog !

  • Reply Joumana May 6, 2013 at 1:20 pm

    Félicitations pour ton blog! Et bonne chance dans ton mémoire!

  • Reply Anonymous June 10, 2013 at 11:04 am

    Félicitation pour ton blog et bonne chance dans tes études.Les vêtements sont super te toi tu les porte tres bien.

  • Reply Anonymous September 2, 2013 at 10:36 am

    love your blog doll! Just a thought tho since i am also following you on IG i think it would be great to find all the styles on your blog as well…. besides that you have a great sense of style you’re a mix between aimee song & tash efton… Good luck for your thesis!

    • Reply Julia Mateian September 6, 2013 at 3:19 pm

      Hey! Now that I’m done with my thesis I will update my blog and make sure you guys can find all the styles here! Thanks for the comment!

  • Reply Stephania Saridakis October 30, 2013 at 10:36 pm

    So proud of my friends bog and all of the hard work she’s putting into it!
    love you babe xx

  • Reply marie January 7, 2014 at 7:44 pm

    Que de bonnes idées et merci décrire en anglais et français xxx
    Bonne continuation

    Marie-christine HOude

  • Reply Delphine March 31, 2014 at 12:44 pm

    Une vraie fan! Ton site est absolument fantastique, frais, délicieux et inspirant! Hâte de voir a suite xxx
    D.

  • Reply Gomez Diana February 1, 2015 at 10:36 pm

    Wow…tu es tellement belle et tes choix de vêtements si magnifiques!
    Continue tu es inspirante! 2

  • Reply Gomez Diana February 1, 2015 at 10:36 pm

    Wow…tu es tellement belle et tes choix de vêtements si magnifiques!
    Continue tu es inspirante! 2

  • Reply marie -andree April 26, 2015 at 7:24 am

    J ‘adore , vraiment génial.

  • Reply FrankEDG November 15, 2016 at 7:26 pm

    Where can we acces your thesis about the role of influencers in web marketing? My teacher just told us about it and i’d like to read it! 🙂 thanks! Btw, nice pictures! Very professionnal!

    • Reply JuliaMateian November 22, 2016 at 4:23 am

      Hello! You can find my thesis at the HEC library 🙂 Thank you for the sweet comment!

    Leave a Reply